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Eco-friendly products, also known as earth-friendly products, are designed to have little or no harmful effect on the environment. These products, goods, and services are created in a way that does not cost the planet.

The planet is at a crucial point of degradation, as plastic waste pollutes the oceans and destroys marine life. Plastic dumpsites are filling up and cannot be recycled into other reusable products. If certain measures are not taken, the Earth will be overwhelmed by plastic.

Toxic gases, such as sulphide gases and carbon dioxide from factories and manufacturing companies, are destroying the ozone layer and causing adverse climate changes. Deforestation, due to development, is also destroying greenery in the process.

Mother Earth is reaching the brink!

The awareness and campaign for recycling and upcycling reusable products must start now. The use of biodegradable products should be highly encouraged, as they can be easily recycled and cause no harm to the planet. These measures are essential to making the Earth a more habitable place to support life.

Plastic bags should be replaced with paper bags, and clothing should be made from sustainably sourced materials, such as banana fibres.

Have you seen the Filipino presidential wear? It is made from banana fibres. Although it’s considered cultural, it is also a significant step towards an eco-friendly future.

Most automobiles should be replaced with solar-powered vehicles instead of those running on fuel, which emits toxic gases from exhaust pipes that pollute the environment.

Plastic cups should be replaced with paper cups, which can be recycled and are eco-friendly.

Want to do your part to help the planet? Here are the best eco-friendly products to switch to in 2025:

ECO-FRIENDLY PRODUCTS TO SWITCH TO IN 2025

1. Reusable Water Bottles

– Super affordable and durable

-Reusable water bottles are good for the planet in ways that plastic bottles are not.

2. Tote Bags

– Plastic bags end up in landfills and oceans for years after just one use.

– Tote bags can be used to carry groceries and reused as many times as possible.

3. Reusable Zip Lock Bags

– Perfect for storing all kinds of food.

– Saves money, as they can be reused.

4. Bamboo Straws

– Plastic straws also end up in the ocean, destroying marine life.

– Reduces the quantity of plastics in landfills.

– Easy to clean and portable.

5. Mesh Produce Bags

– Made from recyclable, combustible substances.

– Used to store items in fridges, cabinets, and cupboards.

Investing in biodegradable products, recycling, and upcycling items for better use should become the norm to make planet Earth habitable for everyone.

Have you tried switching? How well does it work for you, and what do you think can be done better? Do share your insights and experiences across our socials.

In today’s fast-paced, digital-first world, building a strong personal brand is more important than ever. Whether you’re an entrepreneur, freelancer, or corporate professional, your personal brand defines how others perceive you, and it can play a crucial role in your career advancement and success. In 2024, the landscape of personal branding continues to evolve, with new platforms, technologies, and strategies to consider.

So, how can you build and maintain a personal brand that stands out in this ever-changing environment? Let’s dive into the key steps.

1. Define Your Purpose and Values

The foundation of a strong personal brand starts with understanding who you are and what you stand for. Take time to clarify your values, passions, and the unique strengths you bring to the table. This step is about more than just identifying your skills. It’s about understanding how you want to be perceived and the impact you want to have on others.

Ask yourself:

  • What are the core principles that guide your actions and decisions?
  • How do you want people to describe you?
  • What is the mission or vision that drives you forward?

Once you have this clarity, it will be easier to align your content, messaging, and actions with your personal brand. This authenticity will resonate with others, helping to build trust and credibility.

2. Optimize Your Online Presence

Your online presence is the cornerstone of your personal brand. In 2024, that means more than just having a LinkedIn profile or a website. It involves curating a consistent, professional image across all platforms where you engage—whether that’s Instagram, Twitter, TikTok, YouTube, or even niche platforms specific to your industry.

Here are a few tips to optimise your online presence:

  • Social Media Profiles: Choose platforms that align with your brand. For example, Instagram is great for creatives and visual storytellers, while Twitter is ideal for thought leaders and trendsetters.
  • SEO Optimisation: Ensure your name and key phrases associated with your personal brand are easily discoverable through search engines. This can help boost your visibility and establish authority.

3. Create Consistent and Valuable Content

Content is king when it comes to building a personal brand, but in 2024, it’s not just about quantity. It’s about creating value. Whether it’s blog posts, videos, podcasts, or social media updates, the content you produce should align with your expertise and interests while solving real problems for your audience.

A few content strategies to consider:

  • Personal Stories: Authentic storytelling helps to humanise your brand. Sharing lessons learned, challenges overcome, and successes celebrated can make your brand more relatable and memorable.
  • Interactive Content: Engage with your audience through polls, Q&A sessions, live videos, and interactive stories. The more you engage, the more likely people will connect with your brand.
  • Repurpose Your Content: Maximise the reach of your content by repurposing it in different formats. For example, a long-form blog post can be broken down into a series of social media posts or turned into a podcast episode.

4. Leverage Emerging Technologies

2024 is seeing a wave of new technologies that can help you build and promote your personal brand. From AI-driven content creation to virtual reality and augmented reality experiences, these technologies offer exciting new opportunities for self-promotion. Tools like Canva, the Metaverse, and ChatGPT can help you with that.

5. Network and Collaborate

Building a strong personal brand isn’t just about broadcasting your message; it’s also about connecting with others. Networking and collaborating with industry peers, influencers, and other professionals can help you expand your reach and elevate your credibility. Influencers are the pioneers of business in 2024, and this is a vital step in building your brand. Find influencers who identify with your niche and brand values.

Here are some ways to go about that:

  • Attend Industry Events: Whether virtual or in-person, attending events related to your field provides opportunities to learn from others and showcase your expertise.
  • Collaborations: Partner with others on projects, podcasts, webinars, or social media campaigns. Collaborations allow you to tap into new audiences and bring fresh perspectives to your brand.
  • Engage with Your Audience: Don’t just broadcast your content; engage in meaningful conversations. Respond to comments, share insights, and support others in your community. Active engagement fosters deeper relationships and strengthens your brand’s community.

6. Be Authentic and Consistent

Authenticity is a key pillar of a strong personal brand. In 2024, audiences are looking for real, human connections, and they can quickly spot when someone is being disingenuous. Stay true to who you are and be consistent in how you show up online and offline.

  • Transparency: Share your successes and your struggles. This vulnerability helps to build trust and creates a more authentic connection with your audience.
  • Consistency: From the tone of your content to the visuals you use, consistency is essential to creating a recognisable personal brand. This doesn’t mean being repetitive; it’s about establishing a cohesive message and experience across all channels.

7. Adapt and Evolve

Finally, remember that your personal brand isn’t static; it evolves over time. Stay open to feedback, monitor how your brand is being perceived, and be willing to adjust as needed. The digital landscape will continue to shift, and your brand should reflect who you are today while adapting to future changes.

8. Choose your niche

Trying to do everything at once can be overwhelming and may not yield the desired results. Choosing a niche helps you specialise in a specific category, track its progress, and avoid brand issues. Focusing on a niche keeps you on track and ensures your message is clear and consistent.

9. Define Your Target Audience and Focus

One of the most important steps in branding is identifying who buys your products and who doesn’t. This knowledge helps you understand how to package and sell your products to the right demographic. Once you’ve identified your target audience, focus on them. This will make your branding more efficient and prevent your brand from being overwhelmed with unmanageable demands.

Building a strong personal brand in 2024 requires a combination of authenticity, consistent effort, and leveraging new technologies. By defining your purpose, optimising your online presence, creating valuable content, networking strategically, choosing your niche, and defining your target audience, you can set yourself up for success in an increasingly competitive and digital world. Stay true to who you are, but remain adaptable to new opportunities and trends. Your personal brand is an evolving journey, and with the right strategies, you can build a brand that lasts.

Planning to build your own personal brand? Try these steps and share your feedback with us across our socials.

You might be wondering why does my fit look tacky and just doesn’t look right just like it was on the person I saw it on or the teens I saw it from? Look, there might just be something you’re doing wrong. Yeah, as it’s said fashion is dynamic, unlimited, free and not oppressive. But do you know they are certain mistakes, which you may not know exist, because you are doing everything right and which turns into a mess later on. Let’s list out those crucial fashion mistakes that you can easily miss or may not have taken seriously and some tips to avoid them.

SOME FASHION MISTAKES PEOPLE DON’T OFTEN TAKE NOTE OF.

Wearing two different patterns, why are you wearing a square pattern on a flowery pattern?

This makes you look tacky and really out of line.

Wearing loud colors together. Red and yellow, seriously?

Wearing white underwear under white clothes, why?

Please, stop focusing on trends! That is a big “DON’T”.

Wearing too many jewelries at once.

Wearing what looks good on others and in the store

Wearing clothes that don’t fit.

TIPS TO AVOID THEM

  • Find the right fit : wearing clothes that fit is especially important. Fit is key
  • Buy dresses that you’ll actually wear and look good on you, stop buying what looks good on others.
  • Find your personal style: fashion is all about experiment, dwell on that and utilize it. Stick to one statement piece at a time, wearing too much jewelry is overwhelming.
  • Play with patterns, textures : the days of matching your handbags and shoes are over. Clash prints and textures to make a bold fashion statement
  • Embrace colors: makes your outfit interesting.

For underwears under white, nudes go best, blends in with you skin color and won’t appear transparent.

Most people are ignorant of this fashion mistakes which is important to take note of to avoid a tacky look. You could wear a totally nice dress and end up looking shaby and wonder what went wrong. Take a step back and try to evaluate these mistakes and work on them.

Have you done any of these mistakes before? Let me know

Imagine this: You wake up, throw on your favorite outfit, and glance in the mirror, only to feel like something is just… off. We’ve all been there. Maybe you’ve admired someone on social media and thought, “Why do they look so amazing in that, but I don’t?”

Here’s the secret: it’s not just about the clothes it’s about how you feel in them, and exercise plays a huge part in that. We get it, though: working out is probably the last thing on your mind. Who wants to sweat it out when you can binge-watch your favorite show or hang out with friends, right?

But hear us out. You don’t need to be a gym junkie, but adding a little movement to your day can work wonders not just for how you look, but for how you feel. And trust us, you’ll notice the difference sooner than you think.

Benefits of Exercise for Women

  • Prevents Bone Loss and Osteoporosis: Women are more likely than men to experience bone-related issues as they age. A little strength training or movement now will help protect you from future problems, and who doesn’t want strong bones?
  • Helps Counteract Mood Swings: We all know how unpredictable mood swings can be, thanks to hormones. Exercise helps to regulate those hormones and can actually make you feel calmer and more balanced, especially when PMS hits.
  • Improves Sleep: Struggling with restless nights? Regular exercise has a track record for helping you get better sleep, which means waking up feeling more refreshed and ready to take on the day.
  • Burns Calories Efficiently: Adding strength training ike a few squats here and there can help you burn calories without overthinking it, and let you enjoy your favorite meals without the guilt.
  • Boosts Confidence: There’s nothing like the feeling of getting stronger and seeing progress. It boosts your confidence, helping you feel more powerful in everything from your outfits to your everyday life.

Tips to Start Your Fitness Journey

  • Start Slowly: You don’t need to commit to an hour a day. Start with just 10 or 15 minutes, and build up gradually.
  • Break It Up: Don’t stress about doing it all at once. You can break your exercise into small chunks throughout the day like a few squats during your Netflix binge.
  • Find What You Enjoy: Hate the idea of running? Try something fun, like dancing in your room or taking a short walk with your favorite playlist. It doesn’t have to be boring.
  • Listen to Your Body: Pushing too hard isn’t the goal. Listen to your body, rest when you need to, and be kind to yourself.
  • Mix It Up: Keep things interesting! Try different activities to prevent boredom and stay motivated.

And here’s an easy challenge: try 20 squats a day. They’re quick, they build strength, and they’ll have you feeling toned and confident in no time.

So, what’s your go-to way to stay active? Have you tried any fitness challenges lately? Let’s talk about how to make staying fit fun and easy!

Ever notice how celebrities (not all, but quite a few) seem to effortlessly pull off jaw-dropping looks, even in outfits you’d never imagine yourself wearing? The truth is, there’s often more than meets the eye. It’s not just about wearing clothes; it’s about styling them. Behind those red carpet-worthy looks are teams of style advisors, wardrobe consultants, and even tailors ensuring that every detail is flawless.

But here’s the thing—you don’t need a personal stylist or an entourage to look great. With the right know-how, you can elevate your fashion game and avoid common missteps. If you’ve ever wondered why your outfit doesn’t look quite right despite nailing the trend, chances are there’s something you might be overlooking.

Fashion is dynamic and expressive, but certain mistakes can turn your look from chic to messy without you even realizing it. The good news is, I’ve got you covered. Below are some common fashion mistakes and tips on how to avoid them, so you can style your looks like a pro!

SOME FASHION MISTAKES PEOPLE DON’T OFTEN TAKE NOTE OF

  • Mixing clashing patterns: Wearing squares with floral prints? That’s a no-go unless you want to look disjointed and tacky.
  • Loud color combinations: Red and yellow together? It can be overwhelming and too bold to pull off casually.
  • White underwear under white clothes: This is a subtle mistake, but one that can completely ruin the sleekness of your look.
  • Chasing trends obsessively: Just because it’s trendy doesn’t mean it’s right for you. This is a major “DON’T.”
  • Overdoing jewelry: Too many accessories at once can be distracting and overpowering.
  • Wearing what looks good on others: Just because it works for someone else doesn’t mean it’ll work for you.
  • Ill-fitting clothes: Nothing undermines your look more than an outfit that just doesn’t fit properly.

TIPS TO AVOID THEM

  • Find the right fit: Well-fitted clothes are everything. It’s the difference between polished and sloppy.
  • Buy for you, not for trends: Choose items that suit your body and lifestyle, not just what’s on the mannequins or influencers.
  • Discover your personal style: Fashion is about experimentation, but honing in on your personal style will always keep you looking your best.
  • Stick to one statement piece: Whether it’s a bold necklace or oversized earrings, one is enough—let it stand out.
  • Mix textures and patterns thoughtfully: Gone are the days of matching everything. Try contrasting prints and textures for a fashion-forward look.
  • Embrace color: Color makes your outfit pop. Don’t be afraid to experiment, but keep balance in mind.
  • Why choose nude underwear under white clothes: Nude tones blend better with your skin, but not when your outer garments are white and creates a visible underwear mistake.

Fashion mistakes are easy to make, but they’re also easy to fix. By being mindful of these tips, you can transform a potentially shabby look into one that’s sleek and stylish.

Have you caught yourself making any of these mistakes? Let us know on Instagram.

Repeating the same style every day can be tiring and even depressing. Fashion is dynamic, and styles change periodically. This is why ‘refining’ your personal style is essential. Refining your personal style is all about experimenting. You might need to add a few more outfits, but picking economical and sustainable options shouldn’t require you to rob a bank or buy out all the Louis Vuitton stores just to change a few things. Try different styles and find what works best for you. Your personal style can become more interesting by playing with colour, texture, and shape.

GUIDES TO REFINING YOUR STYLE

  • Closet Clean-Out: Eliminate the items in your wardrobe that you don’t need or wear, and really evaluate the ones you do. Yes, there might be some dresses with sentimental value, but ask yourself, ‘Do I need them?’ If not, please let them go.
  • Dwell in Your Favourites: Choose your favourite bottoms (trousers, skirts, etc.) and tops (could be a hoodie) and pair them with your favourite shoes or heels. Make sure to repeat and restyle your favourites, as you don’t always need to wear a different outfit every day.
  • Experiment: This is where the magic happens. Remember, style is all about experimenting. Pick your favourite bottoms and pair them with different colours of casual or formal tops, shoes, boots, and necklaces. You can also get creative with the styles!
  • Evaluate Regularly: Keep track of the pieces you love, wear, and have had for a long time. Let go of dresses you don’t use. A wardrobe turnover is perfectly fine! Holding onto outfits that no longer reflect who you are is unnecessary. Your life is constantly changing, so it’s okay for your wardrobe and personal style to change with it!

Refining your style is not limited to anyone. Everyone can do it either periodically or yearly. You can even create an inspirational board for this and document your outfits. Make sure to have fun with it no pressure, because style is dynamic!

Share with us an image of your inspirational board and the outfits you’ve added to refine your style! We would love to hear from you.

Emo fashion is more than just dark colours and band t-shirts—it’s an expression of individuality, emotion, and alternative culture. If you’re inspired by the emo aesthetic described in our previous post, this guide will help you pull off the look with confidence and creativity.

Embrace Black and Red as Core Colours:

The foundation of emo style revolves around black, with accents of red symbolising depth and emotion. Start with black skinny jeans, skeleton print pants, or a distressed black t-shirt. Add pops of red through accessories like a scarf, beanie, or red streaks in your hair.

Invest in Band T-Shirts:

Band t-shirts are a staple in emo fashion, especially if you’ve picked them up at concerts. Choose tees from emo bands like My Chemical Romance, Fall Out Boy, or Panic! at the Disco. Pair them with skinny jeans or layer them under a flannel for added dimension.

Rock Fishnets

Fishnets can be worn under ripped jeans or skirts, giving a punk-inspired vibe to your look. You can also try fishnet gloves for that authentic emo touch.

Accessorise with Combat Boots and Beanies:

Combat boots are a must-have. Pair them with distressed jeans or a skirt for an edgier look. A black beanie adds a casual, yet cool, feel to the outfit, while staying true to the emo aesthetic.

Experiment with Fingerless Gloves and ‘Weird’ Jewellery

Spiderweb or fingerless gloves add an alternative edge to your look. Pair them with accessories like choker necklaces or unusual pendants to bring out the emotional and creative aspects of the style.

Don’t Forget Your Scary Purse

Add a spooky element to your outfit with a “scary” purse. Opt for one with designs like skulls, spiders, or other Halloween-esque elements to complete your emo look.

Let Music Influence Your Style

Emo is deeply rooted in music. Make vinyl records and headphones part of your style. Carrying a band-inspired tote or incorporating elements that reflect your musical preferences will give your look a personal touch.

Styling emo aesthetics is all about mixing emotion, creativity, and edge. By focusing on the details—from band t-shirts and combat boots to bold accessories—you can perfect the look while staying true to its roots.

Let us know what other Emo styles you may have found that inspire you. Share with us across social media.

Gen Z embraces streetwear, aesthetics, athleisure, and comfort, all centred around bold and vivid colours. They strive to make statements, express their individuality, freedom, and diversity through their clothing choices. In 2024, Nigerian Gen Zs are also leading the charge for sustainable fashion. Here are some tips on how they are rocking it!

TIPS EVERY NIGERIAN GEN Z SHOULD KNOW

  • Buy Less, Style More!: You don’t need a new outfit every day. Make sure to repeat your favourites and get creative with how you style them.
  • Get Creative with DIY: Personalising your clothes through do-it-yourself projects adds a unique touch to your wardrobe.
  • Be Minimal: Simplicity is key. Removing distracting elements from your look can make a bold statement. Today’s generation understands the environmental impact of fashion and promotes sustainability by embracing minimalism.
  • Thrifting is the New Black: Vintage stores are a treasure trove. Bring back heritage styles and bonus points if you lean into ‘90s fashion!
  • Bend the Gender: It’s 2024, and the idea that certain colours, patterns, or designs belong to a specific gender is outdated. Gen Z fashion thrives on versatility and breaking stereotypes. Don’t be afraid to blur the lines and be bold while doing it within the moral values you hold dear.
  • Accessorise :You could be wearing baggy pants, short shorts, or a tank top and still elevate your look with the right accessories. Gender-neutral jewellery, like knuckle rings, can redefine the functionality and purpose of an outfit.
  • For Brands, Show Your Eco-Friendly Side: It’s not just about the clothes anymore – it’s about the vibe.

Gen Z wants to know that the brands they support are sustainable and environmentally conscious.

Gen Z fashion is experimental, inclusive, daring, and sustainable.Which Gen Z style is your favourite? Let us know!

Have you ever wondered why, even though you’re dressed similarly to others, their outfits seem to stand out while you feel less confident? The answer may be a simple upgrade to your look.

Upgrading your appearance doesn’t require a complete wardrobe overhaul. Small changes can make a big difference, helping you look more polished, organized, and confident with minimal effort.

HOW TO ELEVATE OR UPGRADE YOUR LOOK

An upgrade is often just about making slight adjustments or adding the right details to your outfit. These changes can elevate your style and help you stand out effortlessly.

TIPS TO ELEVATE YOUR LOOK

  • Always Tuck In: Tucking in a t-shirt or shirt instantly gives your outfit a smart, polished look. It adds structure and neatness, making you appear more put together.
  • Wear Black: Black is timeless, elegant, and professional. It can be paired with almost any colour, making it a go-to for an instant style upgrade.
  • Add Sunglasses: A great pair of sunglasses adds an element of cool sophistication and can instantly elevate your outfit.
  • Take Care of Your Smile: A bright, confident smile can transform your entire look. Invest in regular dental care—flossing, brushing, and using mouthwash not only keeps your smile fresh but also boosts your confidence.

An outfit upgrade can be influenced by trends, your personal style, or the type of clothing you’re wearing. Understanding your style will help you determine what kind of upgrade suits you best.

What’s your best style upgrade so far, or how would you like to upgrade your current look? Share in the comments!

For an ‘IT’ girl, there are beauty essentials that should always be in your purse, ready to be used every day.

These must-haves are crucial for enhancing your look and adding a little razzle-dazzle to your day.

MUST-HAVE BEAUTY ESSENTIALS FOR DAILY USE

Moisturiser is the first and most important item. It hydrates and smoothes your skin, keeping it fresh throughout the day.

Product recommendations:

  • Primer: Prepares your face for makeup, helping it last longer and creating a smooth base.
  • Mascara: Always carry waterproof mascara to enhance your lashes with volume and length.
  • Lipstick/Lip Oil/Lip Gloss: Instantly adds colour to your face. Choose a shade that complements your skin tone.
  • Foundation: Sets the base of your makeup, giving you a flawless and smooth look.
  • Blush: Adds a natural rosy glow to your cheeks for a fresh, healthy appearance.
  • Makeup Remover :Having a makeup remover handy makes it easy to clean up after a long day.
  • Mirror: For quick touch-ups on the go.
  • Hand Cream: Keep your hands moisturised and soft throughout the day.
  • Sanitizer: A daily essential to keep your hands clean and fresh.
  • Perfume :A little spritz keeps you smelling fresh all day.

These beauty essentials help maintain your skin’s radiance and keep you looking your best anytime, anywhere.

Consistency is key for achieving great results!What beauty products do you keep in your purse, and how do you use them? Let us know!